Treat the content of your Event
Treat the content of your Event
Collecting the opinions of participants on an event is a
task that must be done in a controlled manner. The client must want to answer
the questionnaires and share his opinion with the organizers. For this, if the
survey is sent by e-mail, it is necessary to heal the beginning with, in the object, a short and impacting sentence as, for example, "Celine, your
opinion interests us! ". A simple personalization of the questionnaire
with the name of the client will attract the attention of the latter. In
addition, to reassure the consumer, it is advisable to give some information
about the number and nature of questions or, still, the response time of the
questionnaire so that it has no surprises.
In addition, it is important to insert the mandatory legal
information of the CNIL. This is to guarantee the participants the protection
of their personal data. Indeed, the participant will respond more easily to the
survey if all the information is used only to have his opinion. Finally, it is
recommended to specify the possibility of contacting the organization through a
sentence such as "for any question relating to this survey, you can
..."
The organizers must, therefore, value the participants'
feedback by explicitly showing them that the information collected will be
taken into account.
Pay attention to the graphic charter
Second requirement, for the participant to go to the end of
the questionnaire, it is important to look after the visual. It must be in
keeping with the image of the organization or event through important elements
such as the logo or atypical colors. You can also read our article on graphic charts
of events ). For example, the Color Run, a very colorful 5-kilometer sports
race, will have to have a satisfaction survey in the colors of the event and
with a certain friendly side so that the participants associate it directly
with the organization.
The quality of layout also plays a very important role. He
is the one who encourages the participant to answer the questionnaire. A
neglected layout will decrease the attractiveness of the questionnaire. It will
accentuate the number of dropouts during the answers to the different
questions. In order to bring a fun side to the investigation, it is recommended
to put some images taken on the day J. For example, in order that the
participant can also remember the memories created. In parallel, the invitation
email to answer the questionnaire can also take the form of a report of the
different moments spent during the event. This will alert the participant to
respond to the form.
In addition, so that the customer can be in the progress of
the questionnaire, it is possible to facilitate navigation through a progress
bar or routing functions to skip a question. It is also recommended to put a
lot of spaces. A space after three or four questions will bring a rhythm to the
investigation by making it dynamic and airy.
Do not be too intrusive
In general, customers are not happy to complete a
satisfaction survey. They see this as a waste of time but, above all, as an
invasion of privacy. Nevertheless, if the questionnaires are correctly done, it
is possible to avoid the presence of this intrusive character. And turn it into
a customer experience.
In fact, participants who enjoyed the event they went to
usually like to share their impressions. They are more and more attentive to
their attention. They also generally expect an improvement in the customer
experience through their review. For this, the client questionnaires must show,
from the outset, that the organization favors customer satisfaction through
various simple and relevant questions.
It is also possible to motivate participants to answer the
questionnaire. Why not offer to win places for the event in question after a
draw? The latter will be motivated by the fact of gaining something in exchange
for the response to an inquiry.
The importance of timing
Sending your survey at the right time will determine the
final response rate. Indeed, depending on the target previously chosen the
forms must be sent when your customers are connected. Generally, participants
respond within 3 days of sending. Beyond 6 days, raises are possible.
It is also possible to make this survey more interactive and
avoid waiting a few days. For example by asking the opinion of some
participants during a lunch break, for example. Customers will feel that their
opinion is important and that their expectations will be heard at the next
event. Nevertheless, for the participants to give their opinion on an event by
filling out the form, it is important to look after the quality of the
questions. Be careful not to neglect the channel used to transmit it.
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