Event CRM and nightlife: 100% compatibility


Event CRM and nightlife: 100% compatibility

event management | event organizer | corporate Events | event management companies


Julien was an organizer of parties in his youth, he is today boss of the club in Paris. It is the event CRM that attracted him. Indeed, he is sensitive to current technologies, and many of his relationships already use one in their pro-business. Julien was quickly tempted because the CRM was developed by and the organizers, it is updated by, its maintenance and support are done by too. The saving of time and the money gain were such that Julien subscribed to the year to benefit from two months offered. 


Community consumption habits

Julien is a long-time customer; he uses a large part of the range of tools offered by because they are all related to CRM. S as Customers order online on the online ticketing when they want to make in his establishment. The CRM records whether the chosen place is a full fare or early bird. Once the place chosen, its customers have access to the online store. About 40% of its participants buy two online condos per event. Their purchases will be given after scan of their ticket at the bar.

Improvements

Julien is thinking of installing cashless in his establishment. In this way, CRM records what consumption is purchased and by whom. During the event, it has the ability to send push notifications to participants who have the app on their phone. In this way, he can promote a particular drink, or simply warn that the evening is coming to an end.

Schedules and Provenance

His security staff scans the tickets at the entrance thanks to the handhelds he rents throughout the year. The CRM records the arrival time of each participant. Participants who have not purchased an online ticket can do so on-site. The information is again stored in the CRM.

Automated data processing

The events CRM records a significant amount of information that allows him to better know his participants. He can send them personalized emails with promotions and offers that suit them perfectly. The CRM gives him advanced statistics allowing him to have a global vision of his communication campaigns. He can then step back and adjust the shot each time. For example, he had noticed on a Monday that an evening he organized on the Thursday evening that followed had a low rate of participants. Julien decided to send a mail campaign to all his participants who had already come to his club during the week. Result: an opening rate of his campaign close to 80%, a good of a hundred people interested in the Face book event and in the end, more than 200 participants, in his club.

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